Let's face it: Competition is tougher than ever these days. Competing on price is a loser's game -- just ask the two gas stations across the street from each other. And competing on product is getting harder and harder as almost everything can be copied -- just ask your favorite ride-share company.
So what's left? How can companies stand out in a crowded marketplace that is constantly evolving?
The answer is customer experience. And the best part about customer experience is that it's delivered by human beings which are unique to your company. No one else has your human beings, which means that you can provide a customer experience that no one else can. It's time to make your customer experience a competitive advantage.
Almost every business has a "leaky bucket." Most companies are so focused on sales growth and bringing in new customers at the expense of the existing customers who are funding the business. Without our existing customers, we're out of business. So why do companies spend so much money and time on higher and higher sales and new customer goals and yet not nearly as much time with the people they already have?
Instead of spending more money on marketing and trying to acquire new customers, what if you focused on providing your existing customers a remarkable experience? Listen to your customers, engage with your customers, and they will become your best marketers. That's right, your existing customers will actually help you acquire new customers, and plug your "leaky bucket." And this book will show you how.
By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive) to your business, you will create an array of remarkable experiences that your customers will want to talk about with friends, family, and social media followers. In turn, you'll benefit from marketing that is far more credible, engaging, and authentic than yet another email or social media campaign.
Your business CAN compete on customer experience. When you create a remarkable experience for your customers, they become your best marketers and salespeople. The result is more customers, who stay longer, spend more, and recommend your company to others.
Wouldn't you like to become WISER than your competition?
|Publisher:||Morgan James Publishing|
|Publication Date:||September 14, 2021|